Successful Direct Mail Be Clear about the Who, What, and How
• Target your audience and your message
• Have a clear call to action
• Make it easy to respond
Click here for additioanl tips:
Successful Direct Mail Link
Mailing List Tips: • The USPS requires certification of ongoing maintenance of your lists in order
to get the discounted mail rate.
• Methods such as National Change of Address (NCOA) are available for
nominal fees.
• If you build a database, use separate fields for each piece of information
• If you rent/buy a list, use a reputable source.
Mailpiece Design for the lowest Postage Rate: • Allow a min of 4 inches in length of white space for address and barcode placement.
• Mail should be rectangular not square.
• Design so the fold is at the bottom, to avoid use of additional wafer seals.
• Use the envelope to emphasize your message:
add a teaser or incorporate graphics.
• For flat size mail, mail panel must be in upper half
